Partners Meet mMitra Urban Poor Program

In past few months, mMitra urban poor program has been gearing towards reaching out to pregnant women and mothers with infants. During the initial phase we have been able to garner support from NGO partners, government hospitals and medical federation. It was critical at this stage that the partners synthesize their efforts before mMitra voice calls start to reach out to women.

mMitra was initiated by Armman with support from Mobile Alliance for Maternal Action (MAMA). The program recognizes that loss of life during pregnancy, child birth and infancy could be averted with timed and targeted information, and this information can be disseminated through the fastest penetrating medium of mobile phones.
mMitra Partners meet on 6th Sep 2014 at LTMG Hospital was attended by representatives from our NGO partners:- Committed Communities Development Trust, Niramaya Foundation, Apnalaya, Parivartansheel Sanstha, Mumbai Smiles, UAPHE and our Hospital Partners –LTMGH and BSES hospital. The partnerships that have been developed will help us leverage our strengths to reach out to maximum number of expectant and nursing mothers. The NGO partners with their long standing relationship with the community, hospital partners with their expertise and reach and technical partner with their medical expertise will ensure that women receive timed and targeted information that is relevant to their month of pregnancy or child’s age.

mMitra’s relevance was reiterated by all partners who acknowledged that even though urban women have access to health care services; the lack of access to correct, relevant and personalized information leads to maternal and child deaths.

Dr. Aparna Hegde, Founder Trustee and Managing Director, ARMMAN, introduced the mMitra program as well as the other projects of ARMMAN. The program recognizes that loss of life during pregnancy, child birth and infancy could be averted with timed and targeted information, and this information can be disseminated through the fastest penetrating medium of mobile phones

Dr. Aakash Ganju (MAMA –India Country Director) shared MAMA’s global vision as well as its vision for India program. Thru mMitra, MAMA aims to reach out to over 1 million underserved pregnant women/ mothers in urban India in next three years. The program is geared towards empowering women to seek health interventions as well as augmenting the impact of existing health infrastructure.

The members of FOGSI ( Federation of Obstetric and Gynaecological Societies of India) made everyone smile while fondly recounting their experiences of developing the mMitra messages with BABY Centre team. Dean of LTMGHospital, DR.Avinash Supe lauded ARMMAN and MAMA for its effort and offered his continuous support for mMitra.

The partners meet made it evident that with collaborative effort, reaching out to 1 million women is not a distant dream. Partners meet was a small step towards the launch of mMitra program in Mumbai, but an enormous effort towards building healthy communities by saving lives of mothers and children.

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