ARMMAN has partnered with CRISIL and Collective Good to implement an ‘employee engagement programme’ with the aim of designing a module for sensitising men about antenatal and postnatal care and encouraging the involvement of fathers in the upbringing of children.
In a country like India, the mother is often a child’s first and primary caregiver, while a father is the provider and decision-maker. However, research has consistently shown that fathers are also immensely important in raising a well-adjusted, happy and successful child. When fathers are well prepared and involved during pregnancy, birth and a child’s early years there are many health and wellbeing benefits for themselves, their partner, baby, and family. Children whose fathers are very involved in their upbringing tend to perform better in life than those who did not have an active father figure during their early days.
This programme with CRISIL and Collective Good aims to break the myths and misconceptions surrounding the traditional roles of mothers and fathers in the process of child raising. Once again, ARMMAN is using the ‘tech-plus-touch’ model to generate on-ground involvement and inspire change at the grassroots level.
The first stage of the project was implemented in the form of a Focus Group Discussion (FGD) involving women with children under the age of 5 from a locality in Nerul, Navi Mumbai. Our researchers conducted a series of activities and exercises to understand and compare the current role of fathers in households versus the expectations of mothers from their partners. This will be followed by another FGD with men of a similar background and age group to understand the male perspective. The findings from the research will be used by the employee team of CRISIL as insight to design and create content for participatory activities for both men and women, in order to increase the engagement of men in the child care process.