“One day when I was with a beneficiary at the ART centre, I listened to her mMitra HIV voice call. It was at that point that I understood the importance of this programme, much better than ever before. When I meet them, I give them all information about NVP (Nevirapine), CPT (Co-trimaxazole Preventive Therapy) and […]
Megha Rahilya, 23, mother of a three-month-old baby boy From: Valmiki Basti, New Delhi Monthly household income: ₹8,000 Enrolled in mMitra during: 7th month of pregnancy The taboo around not disclosing pregnancy at an early stage prevented Megha to enrol for the mMitra voice call services despite being confident about its benefits. “An ASHA didi (elder sister) […]
Komal Meghwal, 25, mother of a three-month-old baby boy From: Valmiki Basti, New Delhi Monthly household income: ₹6,000 Enrolled in mMitra during: 8th month of pregnancy Komal’s father-in-law is a busy man these days. Besides taking care of his three-month-old grandson, he is also keeping a close tab on his daughter-in-law’s daily routine—what is she […]
Steve Ollis at MOMENTUM, a conference on maternal and child health, organised by ARMMAN
mMitra is a free mobile voice call service that provides culturally appropriate comprehensive information on preventive care and simple interventions to reduce maternal and infant mortality and morbidity in urban and rural India. The voice calls are in the local dialect, speciﬁc to the woman’s gestational age or the age of the infant and are sent weekly/twice a week directly to pregnant women and mothers with infants in their chosen language and timeslot.
mMitra not only educates, but empowers these women with information support, helps them understand their pregnancy better and hence helps in making choices. It makes a huge difference in the lives of these women and their infants. Sometimes, a little care like this is everything.
By Rachel Sorensen MAMA (the Mobile Alliance for Maternal Action) uses mobile phones to deliver relevant health information directly to new and expectant mothers, so they have the knowledge they need to take charge of their health and the health of their children. In 2014, MAMA and local implementing partner ARMMAN launched the mMitra program […]