mMitra is a free mobile voice call service that provides culturally appropriate comprehensive information on preventive care and simple interventions to reduce maternal and infant mortality and morbidity in urban and rural India. The voice calls are in the local dialect, speciﬁc to the woman’s gestational age or the age of the infant and are sent weekly/twice a week directly to pregnant women and mothers with infants in their chosen language and timeslot.
mMitra not only educates, but empowers these women with information support, helps them understand their pregnancy better and hence helps in making choices. It makes a huge difference in the lives of these women and their infants. Sometimes, a little care like this is everything.