ARMMAN celebrates World Breastfeeding Week across municipal hospitals in Mumbai with various activities involving pregnant women and lactating mothers. But the aim is to keep the spotlight on breastfeeding throughout the year and start a movement which sensitises, educates and empowers mothers from all backgrounds.
Megha Rahilya, 23, mother of a three-month-old baby boy From: Valmiki Basti, New Delhi Monthly household income: ₹8,000 Enrolled in mMitra during: 7th month of pregnancy The taboo around not disclosing pregnancy at an early stage prevented Megha to enrol for the mMitra voice call services despite being confident about its benefits. “An ASHA didi (elder sister) […]
mMitra is a free mobile voice call service that provides culturally appropriate comprehensive information on preventive care and simple interventions to reduce maternal and infant mortality and morbidity in urban and rural India. The voice calls are in the local dialect, speciﬁc to the woman’s gestational age or the age of the infant and are sent weekly/twice a week directly to pregnant women and mothers with infants in their chosen language and timeslot.